Traditional economics assumes rational actors. Early in his research, Professor Richard Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Professor Thaler will enlighten advisors about how to make smarter decisions in a mystifying world by revealing how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to game shows, the NFL draft, and businesses such as Uber.