General Session 1: Misbehaving: The Making of Behavioral Economics

Sunday, April 30, 2017 -
5:00pm to 6:00pm

Session type:

Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists.  Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Professor Thaler will enlighten advisors about how to make smarter decisions in a mystifying world.  You will learn how behavioral economic analysis opens up new ways to look at everything from household finance to wealth management.