General Session #1: Freakonomics for the Financial Services Industry

Tuesday, January 16, 2018 -
8:00am to 9:15am

Session type:

Stephen Dubner, economist and award-winning co-author (with Steven Levitt) of Freakonomics, SuperFreakonmics, and Think Like a Freak, uses his blend of captivating storytelling and unconventional analysis to bring to life the counterintiutive questions that everyone wants to ask in business. Along the way, learn how to create a successful business with unique ideas – from new ways to create behavioral change to incentives that actually work to the value of asking unpopular questions.