IMCA Applied Behavioral Finance Course FAQs

What is IMCA’s new Applied Behavioral Finance course?

IMCA’s new online Applied Behavioral Finance course is designed to help advisors address common financial decisions that trip up investors when they’re not at their rational best. Content is delivered by several well-recognized behavioral finance experts, including:

  • Duke University’s Dan Ariely, Ph.D.
  • Meir Statman, Ph.D., Santa Clara Leavey School of Business.
  • Andrew Lo, Ph.D., Massachusetts Institute of Technology.
  • Toby Moskowitz, Ph.D., Yale University
  • Author Carl Richards, known for his ability to communicate complex financial concepts to clients through sketches as featured regularly in The New York Times, connects the dots with visual recaps of each module.

What topics are covered?

Topics include:

  • Why Behavioral Finance
  • Principles of Behavioral Finance
  • Behavioral Finance and Investing
  • Communicating with Clients in Light of Behavioral Finance.

How is the content delivered?

The course is delivered online. Twenty content modules provide in-depth coverage of the topics above. Each module consists of:

  • Introduction.
  • Core education, in the form of videos and exercises; deeper dive resources for reading, and enhanced application.
  • Practical applications, including sketches from Carl Richards, known for his ability to easily illustrate complex financial concepts.
  • A comprehension quiz.

Does the course offer continuing education (CE) credits?

Yes. To complete the course and earn 20 continuing education (CE) credits, you must score a 70% or better on each quiz. There is a quiz for each of the 20 content modules.

  • For CIMA®/CPWA®/CIMC® certificants: If you hold the CIMA, CPWA, or CIMC certifications, your completion will be reported to your certification record and applicable CE credit will be logged. Once this occurs, you will receive an e-mail at your primary e-mail address on record with IMCA. You may check your CE record online at any time at
  • For CFP® certificants: This course has been accepted by the CFP Board for 20 hours of continuing education credit. If you hold the CFP certification, IMCA will report your completion to the CFP Board on your behalf if we have your CFP ID. Please check your My IMCA account at to ensure that your CFP ID is in our database and is accurate. Your CFP ID is located in the My IMCA section of the IMCA website. Select “Update my Demographic Information” under “My Info”. IMCA currently reports CE session attendance to the CFP Board two times a month (middle and end).
  • For other certifications/designations. Attendees who would like to report IMCA session attendance to a third-party organization should inquire with that organization about the appropriate method of reporting sessions for CE credit.

Why and when did IMCA decide to create this course?

Demand is high for behavioral finance knowledge (and strategies for how to apply it in practice) in the advisor community. In addition, recent job task analyses for CIMA® and CPWA® certification required IMCA to expand behavioral finance content in its education programs, and this course provides complementary content. IMCA members have also expressed an appetite for behavioral finance: 85 percent of members surveyed this year indicated they would be “very” or “somewhat” interested in advanced topics in behavioral finance.  Production of the course started in April, when IMCA’s board of directors greenlighted the course

What is the cost of the course?

US$695 for IMCA members and US$895 for join-and-learn participants.


The following FAQs are designed for anyone who has purchased the Applied Behavioral Finance course and/or is in the process of completing it.

Congratulations on registering for IMCA’s Applied Behavioral Finance course! Below please find several frequently asked questions and answers that will help you complete the course.

How do I know if my computer system is configured to access the course?

Please click here to perform a system check to ensure that your computer browser is properly configured.

What do I need to keep in mind while navigating through the course?

The course consists of four units and 20 modules. We recommend completing all modules in chronological order. While you may navigate from module to module non-sequentially within a unit without having passed the quiz, you may not proceed to the next unit without passing all the quizzes in the prior unit.

The quizzes primarily test your understanding of the material in the core education videos, exercises and readings. Deeper dive material can enhance your understanding and provide richer context, but are not primary materials for the quizzes.

If you’re having problems viewing the content, please consider using a browser other than Internet Explorer, which typically isn’t the most streaming-friendly browser. We recommend Google Chrome or Mozilla Firefox as less problematic browsers. If you’re watching on a mobile device or over a wireless connection, that can affect browsing speeds and the quality you experience. Corporate firewalls may interfere with stable access. If you transition to a wired connection outside a corporate network, you may have a better online experience.

How long do I have access to the course?

Once enrolled, you have access to the course materials for eleven (11) months.

How do I access the course after I register for it on the IMCA website?

The Applied Behavioral Finance course is hosted on the eLearning platform Desire2Learn. You will not be able to access the Applied Behavioral Finance course until your registration is activated in the Desire2Learn platform. This upload will take place within two (2) business days of your registration. At that time, you will receive an e-mail from [email protected] that will include the login information necessary for you to access the course materials.

Is there a cancellation policy?

No refunds are available once registration has been processed. Participation is not transferable between individuals.

Who do I contact with questions about the course?

IMCA’s education department at [email protected] or 303.770.3377, option 3.