Scott Reed,

CIMA®, AIFA®, PPC®

Hardy Reed

Scott Reed, principal, chief executive officer, and co-founding partner, Hardy Reed, began working in the investment industry in 1985 with more than 20 years of experience at J.J.B. Hilliard, W.L. Lyons, LLC, brokerage firm, where he met his present-day partner, John Hardy. Mr. Reed is a member of the National Council on Planned Giving, the Planned Giving Council of Northeast Mississippi, and IMCA. He has authored a nationally syndicated financial newspaper column for 25 years and speaks across the nation on investment and fiduciary responsibility. He served on IMCA’s Code of Ethics Committee and has been a guest lecturer on the topic of ethics at The Owen School of Management, and at his alma mater, Vanderbilt University. He earned an endowments and foundations certificate, The Wharton School of Business, University of Pennsylvania.

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