Jonah Berger is the James G. Campbell Associate Professor of Marketing, The Wharton School of Business, University of Pennsylvania. A world-renowned expert on decision-making, social influence, word of mouth, and how products, ideas, and behaviors become popular, Professor Berger offers an exciting and fresh voice on marketing and strategy. For more than 15 years, he has studied judgment and decision-making as a consultant to Fortune 500 companies. Focusing on how organizations can sway behavior and prevent consumers from getting mired in “decision-making quicksand,” he also shows leaders how they can avoid the “curse of knowledge” and communicate change in a way that encourages buy-in.
Berger has published dozens of articles in top-tier academic journals, including the Journal of Consumer Research and Marketing Science. Popular accounts of his work often appear in the New York Times, the Wall Street Journal, the Washington Post, Harvard Business, Wired, BusinessWeek, Fast Company, the Atlantic, the Economist, and more. His research has also been featured in the New York Times Magazine’s annual “Year in Ideas” issue. His latest book, Invisible Influence, a follow-up to his New York Times and Wall Street Journal best seller, Contagious: Why Things Catch On, looks at the hidden forces that motivate our everyday decisions including what to buy, what to wear, and how to act.
Named one of the American Management Association’s 2014 “Top 30 Leaders in Business,” Professor Berger has also been recognized with a number of awards for scholarship and teaching, including Wharton’s “Iron Professor” Teaching Award and the MBA Curricular Innovation Award. He received the Journal of Consumer Research’s Best Paper Award and Early Career Awards from both the Association for Consumer Research and the Society for Consumer Psychology. He earned a doctoral degree in marketing, Graduate School of Business, Stanford University.